Where real estate professionalslearn to turn AI into working systems
Group and one-on-one coaching, consultations, and systems built with you or for you. One place for agents, teams, and brokers to put AI to work, whether you have never opened ChatGPT or already run your own automations.
Learn AI by putting it to work.
Not this
The Lab
The lesson ends when the system is running.
Learn it, build it, or have it built.
Coaching, consulting, and building in one place. Use one service or all of them, and switch as your skills grow. Find your starting point
Group coaching
Live, hands-on sessions with other agents. Learn a skill on real work, build it on your own business, and get coached through the parts that break.
One-on-one coaching
Private sessions focused only on your business. Go at your pace, work on your systems, and get answers to questions you would not ask in a group.
Consultations
Not sure where AI fits? We look at how your business runs, find where the hours go, and map what to build first and what to skip.
Build it with you
Side by side on a real system: lead follow-up, CRM automation, content engines, voice agents. You learn how it works because you helped wire it.
Build it for you
Rather have it done? We build the system, hand it over running, and show you how to use it. Your business gets the result without the learning curve.
Library and member board
Prompts, templates, walkthroughs, and recorded builds, plus a private board to ask questions and share wins between sessions.
Learn it on real work. Leave with it running.
Every group coaching session follows the same three steps, so the time always ends in something you can use. See how coaching works
See it done on real work
Each session teaches one AI skill on actual real estate tasks: listings, follow-up, marketing, and operations.
Build it with coaching
You build alongside the group with Frank in the room. Questions get answered on your business, not a hypothetical one.
Leave with a working system
Every session ends with something running that you can use that week. That is the test of whether the session worked.
A practical curriculum for AI in real estate.
Six tracks, taught on real work. Start wherever you are and build from there. See the full curriculum
Foundations
How to talk to AI so it does useful work. Prompting, picking the right tool for the job, and building habits that save hours every week.
Marketing and listings
Listing copy, social content, market reports, and email that sound like you. Systems that keep your name in front of people without eating your week.
Leads and follow-up
Lead routing, CRM automation, and follow-up that never forgets a contact. From a first automation to voice agents answering the phone.
Operations and transactions
Checklists, client updates, and SOPs that keep deals moving from contract to closing without the busywork.
Compliance realities
Using AI inside a regulated industry: Fair Housing, TCPA, disclosures, and what holds up with brokers of record, regulators, and clients.
Results and measurement
What the system changed in your business. Every build gets measured, so you know what is worth keeping and what to cut.
Start where you are.
From never opening ChatGPT to running your own automations, there is a place to start and a next step after it. Find your level
Agents, team leaders, brokers, and the real estate professionals who work alongside them
Every level, from complete beginner to AI-proficient
People ready to do the work between sessions, not just watch
Anyone looking for a shortcut that takes no effort
Vendors who want to pitch the group
People who want hype instead of hands-on work
Wherever you are, there is a next step.
Brand new
Never really used AI. Start with group coaching and learn the foundations on real work.
Experimenting
Tried ChatGPT a few times. One-on-one coaching turns it into habits that save hours.
Using it weekly
AI is part of your week. A consultation maps the systems worth building next.
Already building
Running your own automations. Build with us, or hand the big builds off entirely.
2025 Inman AI Award
Best use of AI by a brokerage
2026 Project of the Year
2026 AI SaaS Solution of the Year
Built in a real brokerage first.
Frank Vazquez is a broker, a software architect, and an AI builder. He builds and runs AI systems inside his own brokerage before he teaches them, so everything in the Lab comes from what actually runs, what it costs, and what broke along the way.
What he builds
- Software developer and IT systems architect with global systems development experience
- Founder and CEO of The Nyne, an AI platform of nine executives plus a coach for agents
- Builder of Empowered Voice (AI call center) and Apex Prospecting
- AI instructor, speaker, and solutions designer for real estate professionals
Where he stands
- Designated Broker and Owner, Incyte Realty (Scottsdale, Paradise Valley, Phoenix)
- Owner and CEO, Elevare Technologies
- Coach and trainer for associations and universities
- Practitioner first: builds before he teaches
“Build it. Prove it. Then teach it.”
Frank Vazquez, founder
Four rules every member keeps.
Build it, don't just watch it.
What broke teaches as much as what worked.
What members share stays with members.
No pitching.
Tool recommendations are welcome when they come from someone using the tool, with no commercial interest behind them.
Your first system is one session away.
Open to every level. Tell us where you are with AI and what you need, and we will point you to the right place to start.
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